top of page
Hospitality CX & Service Standards

I build the hospitality layer that people remember

Great service isn't a script — it's a hundred small decisions made consistently, under pressure, by people who understand why they matter. I work inside restaurants, hotels, and private brands to close the gap between what a service standard says on paper and what actually happens on the floor.

WHAT THIS COVERS: Guest journey mapping — every touchpoint from arrival to departure, designed on purpose, not by accident. FOH/BOH alignment — the kitchen and the floor working off the same standard, not two different ones. SOPs that hold up under a Friday night, not just in a training manual. Mystery audits and on-site quality control — an honest read on what guests actually experience. Hands-on training that changes floor behaviour, not just a slide deck people forget by Monday.

Minimalist Outdoor Setting
Books on a Chair

Training That Transforms,
Not Just Informs

 

Most training ends when the session does. Mine doesn't. It's built to change how your team thinks and works on the floor — weeks after I've left the building.

Every module is built around real skills, not theory: guest journey mapping, FOH-BOH communication, on-floor leadership, and the judgment calls that separate good service from forgettable service.

No generic scripts, no filler modules — just what your team needs for the floor they're actually working.

Luxury hotel, dynamic restaurant, or private brand: the training is built around your operation, not a template.

The result is service your guests notice, remember, and come back for.

From Concept to Culture

Advisory & Training Services

  • Concept Creation & Brand Positioning
    I help you define who you are, sharpen your story, and find the edge that sets you apart — from ethos to execution.

  • Guest Journey Engineering
    I design your service style around your concept, your menu, and how your guests actually think — including beverage pairing and every sensory detail along the way.

  • Pre- & Post-Opening Support
    I get you fully operational — systems, teams, and standards ready to perform from Day One.

  • CX-Led SOPs & Rituals
    I build SOPs your team will actually use — consistent enough to rely on, flexible enough to still feel personal.

  • Turning Experience Into Revenue
    Great guest experience should show up on the P&L. At The Guild, I redesigned the guest journey and lifted average check by AED 30 and Google rating by a full star within months.

  • Operational Audits, L&D & Performance Coaching
    I bring in a bench of inspectors who've worked at the top of the industry, back every review with data-driven reporting, and pair it with hands-on coaching that sharpens service, lifts morale, and moves revenue.

  • Mystery Audits & Guest Experience Insights
    Discreet, experience-first audits run by seasoned inspectors from across the industry — turning what guests actually notice into a clear, data-backed report on where to refine

IMG_9112.jpeg
  • LinkedIn
  • Instagram
bottom of page